Bryce Fuller Aims To Create Raving Fans

For Broker Associate Bryce Fuller, it's all about creating "raving fans." 

A Chicagoland native, Bryce grew up on Chicago's North Shore in a "real estate family," including a mother who was a successful real estate agent. However, his route to his current profession wasn't a straight line. After college, he moved to Los Angeles to try his hand at screenwriting and sales, but the lure of the Midwest eventually proved too much for him, and he returned to Chicago to pursue a career as a broker. In 2003 he joined his family's tradition in real estate, becoming the North Shore Barrington Association of Realtors Rookie of the year and quickly becoming one of the top brokers in the area. 

"I love it," Bryce says of working as a real estate broker. "It's not like sales in any way, you're more like a consultant or guide for your clients." That approach defines every aspect of how he works with clients: "there's so much involved in buying or selling a home, I look to give my clients guidance and help all the way through the process."

For Bryce, the goal is always to "create happy clients who become friends" and refer his services to family, friends, and others in their network. Bryce recalls a transaction early in his career that shaped this philosophy: "when I first moved back to Chicago I had a neighbor who was selling an investment property. We wound up selling it for over the asking price, and that client went on to refer me to his business partner and other friends, ultimately referring me to about 10 different clients — that was really an amazing feeling." Ever since that deal, Bryce has focused his practice on "creating raving fans who will introduce me to their circle," and treating every transaction as an opportunity to exceed client expectations and expand his reach.

When discussing how new brokers can replicate his success, Bryce emphasizes a systematic, practical approach. "The average real estate agent might sell six or eight homes a year. They treat every transaction like a brand new experience, and they don't create systems that help them manage those processes." Bryce has managed to scale and grow his business by taking full advantage of electronic tools like client management systems and checklists that help him stay laser focused while making sure no aspect of his business falls through the cracks.

Baird & Warner's tools help Bryce to maintain this incredibly focused dedication to his business, while striking a great balance between support and freedom. "I started at a franchise of a different brokerage that had national recognition, but not enough support. Then I moved to a much larger real estate brokerage, where I found that there was too much red tape to really get things done. I needed a happy medium between total autonomy and too much corporate involvement. Baird & Warner has all of the resources of a big corporation, but the flexibility of an independent brokerage."

He continues, "Baird & Warner's tech is incredible - they provide a vast array of tools, including database management and contact management software that help me manage my business. The Baird & Warner Balance program is designed so agents can free up their time to generate business — from contract to closing, they provide the tools that help to ensure that everything gets done. They'll even write handwritten notes and help me manage my concierge work and customer service. I don't know of any other company that has programs that can compete."

Bryce also credits the support of his non-competing managing broker Ian Robinson for helping to pave his path to success. "My managing broker is my greatest advocate, and I always know my voice is being heard." He also gives kudos to Baird & Warner's upper management. "I can call Steve Baird if I need something, and everyone in the management team will take time to work with me on what I need." 

When asked for a piece of advice or wisdom that has always stuck with him, Bryce quotes general George Patton: "a good plan violently executed now is better than a perfect plan executed next week." He continues, "we always want to do everything perfectly, but it's better to do something immediately. A lot of agents can get caught up in what I call 'analysis paralysis,' where they feel like they'll be more confident later. I've found that it's always better to start executing the plan sooner — just pick up the phone and do it. If you do the things that make you uncomfortable in the beginning, you'll become more confident in time."

When he's not working, Bryce enjoys spending time with his family, watching White Sox games, and checking out local deep dish pizza spots. Bryce is also actively involved with the Cancer society, Children's Miracle Network, and every year runs the half marathon through Team in Training for the Leukemia Lymphoma foundation.

Bryce and "The Fuller Force" service real estate needs in the following areas: Northbrook, Deerfield, Glenview, Wheeling, Buffalo Grove, Arlington Heights, Mount Prospect, Lincolnshire, Vernon Hills, Lake Forest, Lake Bluff, Highland Park, Des Plaines, Libertyville, Gurnee, Glencoe, Wilmette, Winnetka, Morton Grove, Skokie, and Evanston. 

Want to get in touch with Bryce? He can be found on Facebook and Tik Tok (@thefullerforce).