Why Virtual Staging Gives Your Listing the Edge

Anyone who’s thought about selling their home has heard how important it is to stage it properly. But what if you’ve had to move out of the area already? What if you just don’t have the time and resources to work with an interior designer or a professional staging company?

Thanks to modern technology, you have a worthy alternative. Welcome to the world of virtual staging, where you can create a luxurious atmosphere with just a few clicks. 

It’s easy, cost-effective, and boosts your listing from meh to marvelous — here’s how virtual staging can give you the competitive edge you need in the Chicagoland real estate market.

Augment Reality

Eye-catching photos are a crucial factor in getting the attention of prospective buyers. But not everyone is skilled with a camera, no matter how smart your phone might be. 

While Baird & Warner agents work with some of Chicagoland’s best professional photographers sometimes you’ll want to consider adding not-quite-there staging in “post” to ensure your listing looks its best. 

Each home is unique, and everyone’s taste is different. While some home shoppers can look past shabby furniture and bad lighting, some people need an extra helping hand to imagine the possibilities. 

A virtual staging expert uses tech like 3D modeling, good old Photoshop, AI, and other interior design software to create a highly detailed image that highlights your home’s best features and emphasizes the aspects that buyers will love.

Create a Vision

According to the National Association of Realtors, a completely unfurnished house “leaves an empty canvas to paint negative thoughts on.”

On the other hand, outdated or simply dreadful decor can be a dealbreaker. A little elbow grease, decluttering, and cosmetic work will go a long way when it comes to getting the highest sales price. 

If you want to make the most money from the sale, it’s critical to put in the effort to make every part of your house look (and smell) as welcoming as possible. Once you’ve cleaned and updated, ask your real estate agent what they think is needed to give your listing an additional edge.

While a virtual staging can’t do anything about the location or basic architecture of your property, it’s a low-cost way to help buyers imagine themselves at home. 

Reach Your Potential

Of course, pictures can only do so much and most people do eventually want to visit a place they’re considering purchasing in person. 

Traditional home staging can help you sell faster and for more money, but it can set you back by $5K or more to get a professional design consultation and rent furnishings — and the more expensive your home is, the more it will cost to stage appropriately. 

Sellers may want to consider physical staging for just one or two rooms and a virtual treatment for the rest of the home, especially if you have a large or multi-story dwelling.  

For example, if your house boasts a breathtaking great room with dramatic vaulted ceilings and unusual details like a skylight or stained glass, this might be the ideal room for splurging on some temporary luxury decor, and you can use virtually staged photos to highlight the potential of the rest. 

Don’t forget about the outside areas. “Curb appeal” isn’t just an industry catchphrase, it’s the visceral reaction prospective buyers feel when they first lay eyes on a residence with attractive landscaping that appears well-kept.

Part of staging your home for sale is making the entire exterior look clean and cared for. If your home has desirable features like a fenced-in backyard, a water view, a terrace, or other outdoor entertainment space, you’ll want to ensure that it looks good for both pictures and visitors.

How to Prepare

Your real estate agent will advise you on the proper way to proceed in staging your home so it looks tempting to prospective buyers.

If they recommend virtual staging, what do you need to do to guarantee that the pictures look as real and inviting as possible? The first step is to give your entire home a deep clean and air it out.

If you’re unable to remove everything, take out anything unnecessary and get rid of any clutter. Religious, political, or unsettling items like your uncle’s beloved taxidermy collection should be moved into storage until you relocate to your new home. This will make it much easier for the virtual designer to create a masterpiece.

But what about the real-world walkthrough? Many listing agents make brochures or display glossy, enlarged versions of the virtual staging photos for hopeful buyers. This allows people to see both a room ready for their personal touch and a perfectly designed version. 

You can also virtually stage the same room in different ways. Some buyers may prefer to see a bedroom kitted out as a high-tech home office while others would become emotionally attached to an adorable nursery.  

All About the Marketing

If you’ve decided to sell your house, you deserve to work with an experienced real estate agency that has your best interests in mind and can help you get the biggest bang for your hard-earned bucks.

Baird & Warner has been helping Chicagoland homeowners get the best price for their property for over 160 years. We’re one of the country’s largest independent real estate organizations, and our agents are especially talented at marketing and showcasing homes in this region. 
Before you make any costly decisions regarding staging or what work needs to be done to get your house ready to be put on the market, give us a call — we can’t wait to make your dreams a reality!

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