There’s nothing quite like summer in Chicagoland — when the sun is beaming, Lake Michigan is at its bluest, and buyers get busy exploring our local real estate market.
For anyone hoping to sell their home in the summer, it’s important to do some research and connect with a local real estate expert — one who can help you understand the market, reach your ideal buyers, and get your home ready for summer showings and open houses.
In a bustling real estate market, it’s important to use proven strategies that can help buyers see your home as their dream home, while making sure your listing stands out above any homes you’re competing with on the market. One of the most effective ways to get your home ready to sell is by staging it; this means details as small as how your furniture is positioned, for example, can make a difference.
How much of a difference? According to the National Association of REALTORS® 2021 Profile of Home Staging:
- 82 percent of buyers’ agents said staging a home “made it easier for a buyer to visualize the property as a future home”
- 23 percent of sellers’ agents “reported an increase of one to five percent of the dollar value offered by buyers” when stage, in comparison to similar homes
- 22 percent of sellers’ agents stated that there were “slight decreases in the time on the market” when a home is staged
Fortunately, the summer season is a wonderful opportunity to get creative, embrace the weather, and help your home shine with prospective buyers. Here are five fun and inviting summer staging ideas to discuss with your real estate professional:
1.) Use Bright Colors Inside and Out
The vibrant and bright summer season calls for bright, inviting colors indoors and out. Consider adding strategic pops of summery shades like yellow and blue throughout the home, layered in amongst furniture, throw pillows, or artwork. Whatever colors you embrace, focus on bringing one or two guiding colors and then designing around them, to help prevent clashing or visual clutter in-person or in photos. For instance,you could pair bright shades with more neutral grays and browns to help lighten up the space without sacrificing style.
Outdoors, plant fresh summer flowers in your garden, or add temporary colors with hanging baskets, planting boxes, or decorative potted plants strategically arranged near the entrance for instant curb appeal.
2.) Let In Natural Light
There’s no substitute for fresh, bright natural light — especially during a sunny summer! Studies have shown that soaking up natural light can have major benefits for your health and well-being, and many homeseekers list natural light as one of their major wants in a new space.
To help showcase this winning feature, take some simple steps to let the light shine in. Trim back trees and bushes that might be blocking your windows. Clean and polish windows and glass doors, and consider hanging fresh new window treatments perfect for summer. For rooms that don’t get a lot of natural light, you can make a few simple tweaks to help accentuate and amplify the sunlight that you do get, such as hanging mirrors and using light shades for decor.
3.) Embrace Natural Elements Throughout the Home
Summer is a time when many people want to get out and about — so why not embrace the beauty of nature indoors? You can bring in fresh scents and colors with fresh-cut flowers and tree trimmings, artfully arranged in striking vases or pots. Arrange colorful fruits and veggies as decorations in the kitchen, or set out some fragrant potted herbs. Use greens such as ferns, indoor palms, and snake plants throughout the space, and add earthy accents with natural materials such as wicker, rattan, wood, and stone.
4.) Create Summer “Vignettes”
In home staging, a vignette is a carefully composed set-up that helps create a scene, highlighting how a space might be used. The summer presents a perfect opportunity to play around with different vignettes that highlight how a home can help the buyer make the most of this fun and freewheeling season.
For instance, you could strategically set out a beach bag or sun hat near the front door, as a symbol of summer adventures to come. You could set up a tray of drinks in the kitchen or on a bar, to appeal to those guests considering a home designed for entertaining. For home chefs, a cutting board and summer veggies in the kitchen; for readers, a strategic stack of magazines and books to showcase a space that could double as a relaxing and cozy reading nook.
5.) Bring Outdoor Living Areas to Life
Demand for outdoor living space is high right now — making outdoor areas important places to stage this summer. Set a welcoming tone by decorating a front porch with a swing, chairs, or an appealing welcome mat. Make the backyard feel lived-in and relaxing by hanging a hammock between trees, or setting up an outdoor sitting area complete with a fire pit. And on the patio or deck, set up an outdoor dining table done up to the nines; artfully arrange patio furniture; and add some enchanting outdoor lighting in the form of string lights, electric candles, or other sources of ambient lighting.
When Home Means More, You Need a Team With More to Offer
Is your home working for you? For many of us, the way we think about our homes has changed — and that might mean you’re ready to make a move to find one that better fits where you are now.
Home is about so much more than just four walls. Buying or selling a home is a big deal, and with everything we experienced in 2020, our homes have never been more important. That’s why your local Baird & Warner agent is with you at every step of the way, with the tools and support you need to make your real estate journey easier — including in-house connections with local experts in mortgage and title.
So whether you’re looking for your starter home or you’re ready to move on from one, your Baird & Warner agent can help you through every part of the buying and selling process.