A splash here, an accent there… Across Chicagoland, interior designers use color to draw out a room’s best features, and transform entire homes into their owners’ dream spaces. And when it comes to selling a property? Research has shown that being strategic with color is a powerful way to help your listing stand out to buyers.
In fact, research cited by USA Today suggests that “painting your home before putting it up for sale can be critical to selling it faster and for a better price.” According to estimates from USA Today, fresh paint may be capable of helping sellers net an additional 1 to 3 percent on a home’s final sales price, for comparatively little cost.
Whether you bring it in through paint, wallpaper, or decorative finishes, using color can be a great way to help make any room look just right. Color can set a mood, guide the eye, and help spaces throughout your home seem larger, brighter, and more appealing.
So, what colors should be on your palette as we head for the start of a new year — and a new decade? Recently, a slate of design experts and paint companies unveiled their “colors of the year” for 2020. Whether you’re looking to tackle a home improvement project this winter, or start getting your property ready to sell by the spring, this diverse spread of shades is an inspiring place to get started.
Here are some of the colors and tones to research and explore in the months ahead:
“Chinese Porcelain” is an intriguing blue shade that falls between cobalt and inky blue. PPG Paints named it the color of the year for its calming properties, which are said to “impart slowness and realness” in a hectic, technology-driven world. As PPG notes, blue is closely connected to both sea and sky, making it a color that can bring “serenity in any space.” In addition to its therapeutic properties, “Chinese Porcelain” seems to be connecting with decision-makers; studies show that consumers have been gravitating toward blue shades in droves in recent months, according to a report from Apartment Therapy.
“Tempered Sage” — a soft play on lime green that pairs well with wooden accents and earthy tones — is just one of a dozen colors that Valspar is including in its list to watch for 2020. In addition to “Tempered Sage,” Valspar’s delightful dozen is drawn from natural elements, and spotlights a few different shades of green, including the dark, neutral tones of “Secret Moss;” the airy and playful “Mint Whisper;” and the glamorous emerald of “Secluded Garden.”
“Back to Nature”
Like PPG and Valspar, paint giant Behr is also leaning into a shade that draws from nature. In this case, it’s right there in the name: Behr recently named “Back to Nature” as its color of the year for 2020. Apartment Therapy describes “Back to Nature” as a “soft yellow-green.” Spending time in nature has been scientifically proven to help reduce feelings of stress and promote better overall health, and the Behr team chose this distinct color because of how closely it mimics natural, earthy tones. As Erika Woelfel, vice president of color and creative services at Behr, put it: “Green is nature’s favorite color… It represents a little bit of a getaway for each one of us.”
“Naval SW 6244”
As some of the country’s leading authorities on all things paint, the experts at Sherwin-Williams know a thing or two about color trends. And in 2020, the pros at Sherwin-Williams are anticipating that “Naval SW 6244” — a dark, calming shade of navy blue — will be popping up on walls across the country. “Naval merges the desire for rich, inspiring color with our yearning for relaxation and retreat,” said Sue Wadden, director of color marketing at Sherwin-Williams, in a press release cited by Apartment Therapy. Wadden and Sherwin-Williams forecast that the decade ahead will be marked by a return to more bold and personal colors, like Naval, which evokes “the vibrant energy and luxurious design of speakeasies,” and pairs well with metallic stone and wood finishes, as well as a wide variety of neutral grays and white tones.
The so-called “Millennial Pink” trend is far from over, according to paint company Benjamin Moore, which recently named “First Light” as its color of the year for 2020. “First Light” is a rosy blush color, which is playful, fresh, and a natural match for any number of accent colors and textures, including light grays and greens. Benjamin Moore highlighted “First Light” because it has undertones that make it “soft and subtle and more soothing” — while still bringing the “delicate and sophisticated” touch that only pink can bring, as Benjamin Moore Color & Development expert Hannah Yeo told Apartment Therapy.
Get Your Home Ready to Sell, With Chicagoland’s Real Estate Experts
Around here, everyone knows our colors. For more than 160 years, Baird & Warner agents have helped buyers and sellers stay up-to-date on the latest trends shaping real estate in Chicagoland.
Curious about what steps you can take to get your home ready to sell? Want to talk about Chicagoland’s market for 2020 and beyond? We’re here to help.
At Baird & Warner, we know there’s an art and science to selling your home. From pricing your home, to getting your property ready to sell, to marketing your listing, to leading negotiations and closing the sale, your Baird & Warner agent can make this intricate and complex process easier. And with mortgage and title services in-house, our full-service approach makes selling your home smarter and more seamless, from beginning to end.