The Future of Real Estate Tech Is Here. Now. - bairdwarner.com
The Future of Real Estate Tech Is Here. Now.

With a history that goes back to 1855, it’s no surprise Baird & Warner has built a legacy of embracing innovation. From the first property marketing book to the leading loan processing platform and everything in-between, we’ve practically introduced every technology concept being used today. It’s how we’ve stayed at the forefront of Chicagoland’s real estate market for 164 years.

Staying nimble means we consistently identify and implement new ways to help our agents make their business thrive, like next-day delivery on custom marketing materials or a leading intranet to connect with everything happening companywide. It’s all about building a suite of technology that empowers our agents and makes real estate easier.

Our powerful new smart CRM, lead engine, and website management platform gives our agents a competitive edge with the most powerful behavioral automation and lead generation technology out there. This all-in-one solution automatically segments agent leads and targets them with customized marketing, so they’re always getting the right message at the right time. And, the accompanying app can automatically dial leads on the go. That means our agents can put their marketing on autopilot, so they can focus on building stronger relationships and delivering better results for their clients.

When it comes to giving our clients great service, nothing can beat our home valuation tool powered by Buyside — in fact, it’s No. 1 in the market. Not only does it help agents collect up to 15x the seller leads, our tool turns any agent website into a 24/7 data portal, giving everyone involved invaluable real estate insight. Think live heat maps showing homes with similar sale prices and data on how many buyers are actively looking for properties like it. A Buyer Match feature pairs up buyers with listings that match their criteria — which means our agents can sell their clients’ homes even faster, while buyers get the inside track on hot new properties. Users can even create and save an online profile to receive immediate alerts when homes that match their wish list become available.

But that’s not it. Our mortgage company, Key Mortgage, has its own cutting-edge tech in the form of an online loan application platform that makes the entire loan process easier, faster, and more transparent than ever. Borrowers can upload everything they need to apply to one secure data portal, and agents are kept in the loop with alerts of their clients’ progress. As the original one-stop shop, offering services for every step of the real estate process all under one roof, this is the type of technology that enables us to work together as a team to make real estate easier for our clients.

We’ve developed tools with our agents’ success in mind — that’s why they have the competitive edge when it comes to growing their business and giving their clients the best service possible. When you work here, our technology is your edge.