The Benefits of Staging Your Home for Sale

You love your home, but it’s time to move on. You’re ready for bigger, better, or newer, and it’s finally time to put your current place on the market.

But now the question becomes: How can you convince prospective buyers to love your old home as much as you do?

In many cases, the answer might just come down to staging.

Staging your home as you list it may just be one of the most effective steps you can take to help your property sell more quickly, and for the best possible price.

Staging a home is all about showcasing it in the best possible light. There are many different levels and degrees of staging, from bringing in new furniture, to completing a much-needed renovation project, to sprucing up or artfully arranging your current furnishings.

As a practice, staging is about helping potential buyers see themselves in the space. How would they decorate it? What would it feel like to live there? Is this a place that feels like home?

In a nutshell, staging is all about getting visitors to fall in love with your space. The quicker that buyers can see themselves living in the home, the sooner you can complete the sale — and move on to your next dream home.

Whatever steps you take, home staging has been shown to have many benefits for sellers. In fact, staging your listing can help to:

Make Your Home Stand Out

What does your home have to offer that makes it different from the other listing down the block? Staging is a great way to showcase what makes your listing special, and help buyers feel at home from the moment they first drop by.

According to a 2017 study from the National Association of REALTORS (NAR), 77 percent of buyers’ agents say that “staging a home made it easier for a buyer to visualize the property as a future home.”

What’s more, according to the NAR report, buyers were more willing to walk through a home they saw online if it was staged (40 percent). This is important! With more than 90 percent of all home buyers conducting their search on the internet, making your listing leap off the screen with staging and photography is essential to getting would-be buyers in the door.

Bottom line? Making sure that your space is ready for buyers is a great way to entice them to take a look, and to leave a great first impression when they do.

Speed Up Your Sale

According to that same 2017 NAR study, 39 percent of sellers’ agents say that staging a home “greatly decreases the amount of time the home is on the market.”

When you stage your home, you make it more appealing to new buyers. A buyer who is intrigued and excited by your listing is often more likely to take action faster, particularly compared to a potential buyer who doesn’t really feel connected to the property.

And for sellers, a faster sale is good news. It means less time having to wait around — and pay carrying costs — and more time preparing to move on to your next big thing.

Bring In Higher Offers

Staging isn’t just a great way to help market your home; it can also be an easy and effective way to make sure your final sale is as lucrative as possible.

According to the NAR survey, roughly a third of buyer’s agents said that staging a home increased the dollar value offered between one and five percent, compared to other similar homes on the market that were not staged.

Sellers’ agents agreed, with 29 percent reporting an increase of 1 percent to 5 percent of the dollar value offered by buyers, in comparison to unstaged homes. Another 21 percent of sellers’ agents actually noted that staging a home could increase its dollar value even more by as much as 6 to 10 percent.  

What Goes Into Staging?

In the NAR report, buyers’ agents reported that the most important rooms to stage were the living room (55 percent), master bedroom (51 percent), and kitchen (41 percent).

Among sellers’ agents, many recommended smaller home improvement projects, including decluttering the home (93 percent), having the entire home cleaned (89 percent), and cleaning the carpet (81 percent). 80 percent even suggested quick “fixes” as easy as removing pets during showings.

What this tells us it that there are staging options out there that can help sellers see the benefits they want, often without having to break the bank or turn their focus away from the other important parts of their sale.

From consulting with a professional staging company, to simply decluttering and freshening your current space, there are all sorts of ways to make your listing feel more inviting and appealing to prospective buyers.

Have any more questions? Looking for guidance? Your Baird & Warner agent can be an invaluable resource. Baird & Warner brokers are hyperlocal experts who know just what it takes to get your home sold, including all things staging and marketing.

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