Baird & Warner, Zillow Debut New Brokerage Tool
Top Chicagoland Brokerage Partners with Real Estate Website for First-to-Market API

Chicago, IL — May 5, 2016 — Baird & Warner is the first real estate brokerage in Chicagoland to launch the Zillow Group’s Broker Pro Reviews API widget directly through their website. This new and improved system allows Baird & Warner agents to continue to provide the kind of online testimonials and support that today’s homebuyers and sellers expect.

The Reviews widget feeds from both Zillow and Trulia to each broker associate’s individual Baird & Warner website, ensuring potential clients can see testimonials of past relationships in a single, easy-to-find place.  It also feeds listings and past sales directly from MRED to every Baird & Warner agent’s Zillow profile. Additionally, the Broker Pro system offers guaranteed visibility for Baird & Warner’s listing agents, prominent brand exposure and performance reporting across both Zillow and Trulia.

“Research shows us that 92 percent of consumers trust online reviews, which is why we are always looking for ways to make it easier for homebuyers and sellers to find the services and support they need from the sources they trust,” said Laura Ellis, president of residential sales and executive vice president of Baird & Warner, Chicagoland’s largest independent, locally owned real estate services company. “Our partnership with the Zillow Group is exactly the kind of resource we look for because it offers our agents a streamlined way to increase their reach and spread awareness of their expertise and services.”

The Zillow Group’s Broker Pro system also helps build Baird & Warner’s brand exposure on Zillow and Trulia by providing an enhanced company description, a video about the brokerage, and more prominent placement of its logo.


About Baird & Warner Real Estate, Inc.
Established in 1855, Baird & Warner is Chicagoland’s largest, locally owned independent residential real estate services company. The Baird & Warner brand has been synonymous with experience, innovation and integrity for more than 160 years. Steve Baird, the firm’s fifth-generation owner, has been consistently recognized among the industry’s most influential leaders. Baird & Warner was named the No. 1 best place to work in Chicagoland by the Chicago Tribune in 2015, the brokerage’s fourth consecutive Top Workplace award. With more than 2,000 broker associates in 27 offices and comprehensive mortgage financing and title insurance services, Baird & Warner consistently ranks among the nation’s top real estate firms. Learn more at #BairdWarner